Digital marketing plays an vital role in achieving your revenue goals effectively via digital marketing strategies.
Let’s start with ,”What digital marketing is”?
Digital marketing means promoting your products or services via online channels like Search engine , social media , email promotions , paid ad and website.
Traditionally , there were marketing channels like billboard , tv channels etc.
But now the time has been changed many companies are moving there offline presence to online and are chasing their revenue targets in no time.
Digital Marketing Pillars
Seo (Search Engine Optimization)
It means ranking your website on search engine’s Serp(Search Engine Results Page) like Google , Yahoo , Bing etc.
Companies are now hiring for SEO Specialists so that they can rank on search engine’s SERP , so that there online presence , revenue targets can met ,
For example if you own a company for men and women apparels , then you have to rank your website on search engine so that you can have organic traffic and if a user is searching for best apparels then google will show your website to the end user , but for this you have to do your website’s seo effectively and efficiently.
Like this-
Types Of SEO
- On-page SEO-
It means optimisations that we are performing on website’s web pages , like website’s content quality , heading heirarchy , meta titles , descriptions & Robot tags , Og tags, URL structures , internal linkings etc. - Off page SEO-
It means optimizations that we are performing on outside of our web pages to gain traffic & increase the website’s visibility , like backlinks etc. - Technical SEO-
optimizations that we are performing on website’s structure like loading speed , responiveness , indexing , crawling , GUI , etc.
Social Media Marketing
It means getting traffic from social media channels like facebook , instagram , youtube , Linkedin etc.
Email Marketing
It means getting audience via email marketing strategies , it’s an still high ROI marketing strategy in which conversion rate is high , you might have received any marketing related content on your mail from brands in which they are telling about their latest offers , latest updates , latest features etc. i.e. Email Marketing
Performance Marketing
This is the most used digital marketing strategy in today’s era in which a brand is running their ads on google , facebook , twitter , instagram etc.
It means you are paying to google or meta for every click done by unique user , you have to bet on keyboard bidding.
Affiliate Marketing
High earning marketing strategy in which a brand pays to an affiliate for promoting their brand or services via digital marketing channels , it includes some models like CPL (in which an affiliate gets paid for every qualified lead), CPA (cost per acquisition ( it means an affiliate gets paid on every successful action like a service or a product has been purchased by end user)) , CPR (cost per registration (( it means an aff. gets paid on every successful registration or lead done by every unique end user))
Influencer Marketing
The most demanding marketing channel in which a brand pays to influencer (high followers person) for reviewing their products or services on their social media , it can be one time paid or can be recurring on every sale generated from influencer’s link.
Why Digital Marketing is Essential?
Suppose you are having a brand , “A” that targets Genz’s men and women apprales and you are targeting via offline channels like offline stores or franchise outlets.
On the other hand , there is brand B who are having the same targeting but they have their brand website , are running their ads on meta , paying for influencer marketing etc , it means their (brand b) online presence is solid , they can easily met their revenue targets as in today’s era every Individual Genz have mobile phone with active internet facility.
This will boost their revenue earnings as market’s sentiments is now shifting towards online presence , as it’s effective , timesaving , low costs , no physical store movements and can be cashless , whereas for Brand A they have limit their selves to offline presence only and they can’t met their targets , sustainable growth with offline presence due to shifting in market’s sentiments.